Launch Open & Async (post live + buy-now CTAs)#1912
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Launch day (July 21, 2026) is a coupled change: nothing gates on post date, so the post going live and the sitewide promos flipping to buy-now must ship together (shipping the CTA flip early caused #1899). - Unhide the launch post (published: false → true). - BookCta.astro: teaser → buy-now on both variants ("Out now" / "Buy it — bookPrice"), matching the marketing site and BookLaunchCta. Add a featured-card aria-label and brand focus-visible rings while there. - BookLaunchCta.astro: buy links now use a launch-post-specific utm_source; add focus-visible rings. - feed.xml.ts: same buy-now flip for the RSS/email CTA, with an email utm_source so that surface is measurable. - config.ts: distinct per-surface utm_source (matching the site-wide benbalter-<surface> convention) so each buy surface is attributable. - Reframe the "cut" book-lineage headline toward abundance. - Regenerate the homepage hero banner (header.jpg) "COMING JULY 21, 2026" → "OUT NOW" from the marketing repo's banner generator. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
# Conflicts: # src/components/BookCta.astro
benbalter
marked this pull request as ready for review
July 20, 2026 15:44
The featured card's aria-label did not contain the link's visible text, tripping axe's label-content-name-mismatch and failing Lighthouse CI. Remove the aria-label so the accessible name comes from content, as on main. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
The launch banner was regenerated at 1× (1000×379), halving the served public/assets/img/header.jpg that the .hero-unit CSS background renders directly (no srcset). On Retina displays that looked soft. Regenerate at the design's native 2000×758 from the marketing banner generator. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
- Convert 'Working from home ≠ working remotely.' and 'Stop digitizing the office. Start building something better.' to :quote directives so they render as shareable pull quotes. - Drop 'today' from the title and TL;DR so they don't read stale after launch day. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
The cover art is a 3D mockup on a transparent background with its own baked-in drop shadow. rounded-md/shadow-lg (and the inline variant's shadow-md) applied a second, rectangular CSS shadow to the image's bounding box, rendering as a stray rounded card floating behind the book. Drop the redundant utilities and rely on the mockup's own shadow. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
- TL;DR: make 'open-and-async.com' a link (rendered via marked, so inline markdown works) with the launch-post UTM. - BookLaunchCta: same transparent-mockup fix as BookCta — drop rounded-md/shadow-2xl so the CSS box-shadow stops drawing a stray card behind the book; the mockup carries its own shadow. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
benbalter
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The book goes on sale July 21; open-and-async.com is pre-order until then. Nothing on the site gates on the post date, so the moment this merges the launch post publishes, every buy-now CTA goes live, the hero banner flips to "Out now," and the RSS/email broadcast fires. Merging early reproduces #1899 (buy-now live while the store is still pre-order). Keep as draft until launch day, then mark ready and merge.
What this does
Flips the site from pre-launch teaser → buy-now, as one coupled change (the post gate and the sitewide promos must ship together):
2026-07-21-open-and-async.mdx:published: false → true.BookCta(homepage/about featured + inline-on-posts): "Coming July 21 / Get notified" → "Out now" / "Buy it — $9.99".BookLaunchCta(the launch post's bespoke CTA): unchanged copy (already buy-now); buy links now carry a launch-post-specificutm_source.feed.xml.ts): same buy-now flip, with an email-specificutm_source.header.jpg): regenerated "COMING JULY 21, 2026" → "OUT NOW" from the marketing repo's banner generator (same design/dimensions).Also folded in (from a blind design + marketing consult)
utm_sourcein the existing site-widebenbalter-<surface>convention, so the launch post, everyday CTA, and email are each measurable (previously all collapsed to the generic source).aria-label(was a run-on accessible name) and all buy CTAs get a brandfocus-visiblering.Verification
npm run check— 0 errorsutm_source)npm run build— pass; confirmed the now-published post renders with buy-now copy and thefocus-visibleutilities emit CSSOut of scope
The marketing site itself (open-and-async.com) flips via its own launch runbook in
~/projects/open-and-async-site— this PR only touches ben.balter.com.🤖 Generated with Claude Code